Finding Dory Week! 

In order to celebrate one of the most anticipated "seaquels" to come out in a while, we'll have a bunch of adorable (and affordable) toys for your Finding Nemo and Dory fans! 

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Shark Week!

Open In Season (Memorial Day - Labor Day, 7 days (10 am -10 pm)

Ahoy there Matties!

One of our favorite weeks of the year!  Stop in and see how we celebrate Shark Week 2016!  We promise we won't bite!!! 

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Welcome Aboard to the newest, (and we hope) most fun shop in Sea Isle City!  We LOVE Sea Isle City and want to help our visitors enjoy our fabulous beach town even more. We have designed our store to be just like Sea Isle City - fun, casual and a celebration of the beach!


So whether your vacationing or in town for a special event, our crew will strive to help you find the perfect gift or souvenir to remind you to always, "Smile you're in Sea Isle City!"